Lately I’ve been loving the build up of home goods from J.Crew, the latest of the fast fashion brands to join the home decor scene. Slowly but surely they have been adding stylish smalls to their site and in stores, mostly collabs with other brands. It seems to be a natural progression, and would make sense to start competing in this space to continue selling the J.Crew lifestyle. Hidden in the Women’s and Men’s left sidebar on the website, it’s called Home & Gifts {with different trendy goods for the ladies and the guys, if you haven’t scoped it out lately}.
J.Crew is dipping its toe in the water where other fast fashion brands have already started to make their mark with brick and mortars and websites. Zara Home is arguably the most popular and established, especially in Europe. They offer virtually everything for outfitting a contemporary home {I’ve bought multiple mirrors, vases and even furniture handles for our flat here}. In December the brand announced it’s really pushing to have a home goods store with every clothing store — they have over 2,050 stores in 88 countries {hoping a store opens stateside soon for friends back home, though online shopping is available}.
Another popular fast fashion retailer, H&M, started H&M Home to compete and are part of the clothing stores, versus a separate store entirely like Zara Home. It features more of the basics in stores: towels, shower curtains, pillows and the like. Online there’s a much broader offering from candlesticks to rugs. To date, I’ve only seen it inside the clothing store itself — specifically on Kensington High Street — but am sure it’s only a matter of time before it grows.
As of now, here are my favorites from the J.Crew Home & Gifts to add new flair to your home {thinking that Ferm Living hexagon vase would be a perfect addition to the almost final redecorated guest room (!) and the Acme Party Box mason jars are needed for summer}.
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